When creating content, it’s really tough to find a good story, and it can take up more than half the time spent on a project. A lot of ideas don’t work out, and that’s okay. It’s important to be willing to ditch the bad stuff to make room for the good. It’s also normal for beginners to copy what they see on TV, which often means sounding fake. Being yourself and talking like a real person makes things way more interesting.

Stories have building blocks: a sequence of events (this happened, then that happened) and moments of reflection (why this story matters). Good stories ask questions and then answer them, keeping people hooked. The most boring facts can be interesting if they are in a story form where something is happening. You want to mix action with reflection to keep things moving and give the story meaning.

A good story should usually be about someone other than the storyteller, but the storyteller’s personality should still come through. It’s like a conversation where everyone gets a chance to talk. It’s also important to remember that making stuff that isn’t very good is normal, especially when you’re starting out. The key is to keep making things until your work matches your taste.